Week 1 — Conceive

User research, concept selection, and personality brief
// WEEK ONE  ·  第一周
Conceive
构思

Before you touch a single component, you need to understand the person your robot will serve. Week 1 is about listening, asking, and imagining — turning a vague idea into a focused concept.

Learning Objectives

By the end of Week 1 you will be able to:

  • Conduct basic user research interviews and synthesize findings
  • Define a target user and a genuine unmet need
  • Articulate the personality and purpose of your robot in a one-page concept brief
  • Sketch interaction scenarios and rough form factors
  • Present your concept for peer critique and iteration

Sessions

View period-by-period schedule

Session 1 — Monday · Kick-off, Character Design & Concept Brief

The course begins. Guest lecturer JunJun Shi leads the afternoon — students leave with a team, a concept direction, and a clear sense of what robot personality means.

Agenda: - Course overview and grading (Pass / No Pass) · 梁俊睿 - Embedded systems & IoT fundamentals · meet the ESP32 · 梁俊睿 - Guest lecture: JunJun Shi — “Empathy as the starting point for designing robot personality” · character design workshop with sketching & LLM generative tools (2 periods) - Brief poster session — all teams present their robot concept (3 min each) - Industrial design intro: form follows function · sketching · Daniel


Session 2 — Wednesday · ESP32, Firmware & Ideation

Hands-on from the start. By the end of the session your board is talking to an LLM.

TipDesign Thinking in action

The goal of user research is not to confirm your assumptions — it’s to break them. The most interesting insights come from unexpected answers.

Agenda: - LLMs & conversational AI fundamentals · 梁俊睿 - ESP-Claw framework overview · 梁俊睿 - ESP32 first contact: hardware setup, GPIO, breadboard wiring · Shimon + Daniel - Firmware lab: Hello World — display output & LED blink · Shimon + Daniel - Robot concept ideation workshop: user persona, target need · Shimon + Daniel - Open studio: form exploration & sketching · Daniel


The Robot Personality Brief

This is the key output of Week 1. It answers these questions in one page:

Question What to define
Who is it for? Specific user + context
What problem does it solve? The core unmet need
What does it feel like to interact with? Personality adjectives (3–5)
What does it say / how does it speak? Tone, language, style
What does it look like? Sketch or moodboard
What does it not do? Explicit non-goals
ImportantKeep it on one page

The constraint is intentional. If you can’t summarize your concept in one page, you don’t have a concept yet — you have a wish list.


✓ Week 1 Deliverables


Resources for Week 1

Design Thinking & User Research

Robot Character & Personality

Getting Started with ESP32


Next: Week 2 — Design →